Top 5 Social Apps on Android in Kenya: Q1 2025

In the first quarter of 2025, the social app landscape on the Android platform in Kenya was led by five standout applications. TikTok - Videos, Shop & LIVE exhibited a steady revenue performance, peaking at approximately $15.7K in late February. Weekly downloads varied, reaching a high of around 67.3K in mid-January, while active users saw a gradual increase, closing the quarter at about 5.1M.

The app SOYO: Meet & Chat Party experienced fluctuating revenues, with a peak of $2.2K in early February. Downloads fluctuated between 11K and 21K, and active users remained relatively stable, ending March at around 60K.

Instagram showed an upward trend in revenue, reaching $1.8K by late February. Downloads peaked significantly at nearly 60K in late February, with active users steadily increasing to approximately 3.6M by the end of March.

Facebook maintained a consistent revenue stream, hitting a high of $1.6K in late February. The app's download numbers varied, with a notable dip to 32K in late March. Active user numbers saw an upward trend, peaking at about 5.1M mid-March.

Finally, Tango- Live Stream, Video Chat experienced a decline in revenue throughout the quarter, ending at around $780. Downloads and active users both showed some recovery in March, closing with approximately 4.7K downloads and 41K active users.

These insights, sourced from Sensor Tower, reflect the dynamic nature of social app engagement in Kenya. For more detailed analytics and trends, visit Sensor Tower's platform.